I have a lot of theories about a lot of things but some of the theories I have about lettings are spot on.
One is that a property will only let for what a tenant is willing to pay for it. This sounds obvious but what I mean is that the prospective tenant for a one bed flat or a three bed house has a budget in mind based on a few things. Firstly how may people will be paying the rent, secondly how much the monthly mortgage payment on the house would be if they bought it themselves and thirdly there is a seemingly random relationship between rent and property prices.
Thanks to the internet it is very easy for anyone to find out what a house was bought for and when or how much similar properties are being sold for. Sites like
http://www.nethouseprices.com/ have taken the mystery out of purchase prices and for a mere £3.00
Land Registry will sell you a pdf of the title deed of any property which lists its owners and any mortgagees.
This is why there is a ceiling on rents for a particular sized property which to some extent disregards its interior finish or its location. Furniture does not add a premium to the rent and neither do white goods. Tenants in this area expect white goods and beds as basics and in a lot of properties landlord's furniture is seen as a hindrance.
Tenants aren't silly, if they could buy the property for less than the advertised rent then they will do that instead. The days of landlords picking a price and tenants paying it are long gone which brings me to the last point about rent and purchase prices.
There's a funny thing in and around Oxford that if have a house to let which is worth between £200,000 and £250,000 you will get a rent of between £850 and £950 pcm. I can advertise these kind of properties on a landlord's instruction for £900 or £975 and get absolutely no hits whatsoever. If I drop this by even £25 I will get have the phone ringing off the hook. It seems that there is a magic number and that it is in the tenant's head, not the landlord's!
If this seems like a bad return there are a few things you can do; switch to an interest only mortgage on your rental properties then let through bluedoor. Our fees for full management are only £65+VAT which is £76.30 per month or less than 9% on that £850 rent.
If you are thinking of investing in property to let and aren't sure what to buy give me a ring and I will help you all I can. 01235 524800