This week two customers who I spoke to at the start of January have come back to me to say they don't want to instruct anyone else so can I come and take some pictures of their properties and get them advertised.
Great news as I was beginning to think they had forgotten about me! When I worked for a corporate company we had to chase up new landlord leads on a daily basis if a couple of days had gone by and we hadn't heard from them. I hated doing that and tried to avoid it if I could. Now, as you can imagine I don't do it at all. If they want bluedoor they will come to bluedoor, it is as simple as that.
It seems that the other agents who these two landlords invited into their homes proceeded to hound them on a daily basis offering them all kinds of inducements to instruct them which as you can imagine is pretty annoying - and off-putting. Our deal is our deal and everything I say when meeting a landlord for the first time is the same as what I say a week later. No deals, no discounts and no guilt trips!
Anyhow obviously our honesty, transparency, integrity and consistency have won out yet again and several folks are now sitting in their offices disappointed. Take note of the above my friends.
This latest landlord asked me a strange thing when he called me to instruct me though. He was wondering what incentive we have for increasing the rent on his property if we stand to gain nothing from any increase as we don't charge a percentage. Good question!
I hope that over time he will see that the honesty that I show upfront is also the honesty which drives our business. Our first adverts had the text 'Helping Landlords get more of their rent' You might have seen on in the Post Office in Abingdon or in the Property Weekly. That is what we still do. We do the best for our landlords and charge a flat fee for doing it. Simple and unusual but still true.
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