Thursday, October 28, 2010

The Prestigious ESTAS and more

Are you wowed by Estate and Letting Agent Awards? Do you imagine that the judges pop into agent's offices up and down the country as mystery shoppers, talk to tenants and landlords and find out who is really happy with the service they are getting?

Oh you are very, very mistaken.

Some local-ish agents have won this award over the last few years but you may not be aware that to compete for this award and many others, agents have to PAY TO ENTER.



Now, knowing everything that you know about BlueDoor do you think we would spend money on entering our company for a so-called prestigious award?

You are right, we haven't and we won't.

The Negotiator Awards are given to the companies who can big themselves up and tell as many fibs as they like in 500 words or less. Yes, you nominate yourself and judges decide whether they like your nomination or not.

Do we fib? No!
Are we transparent? We think so and so do our customers.

The Estate agent Awards sponsored by the Sunday Times is another example of a ''big yourself up and pay a load of cash'' award. One ticket to sit at a swanky table at the awards luncheon costs £199.

Foxtons won one of these awards for goodness sake! They admit that the judging process was based on, and I quote,"A written submission, followed by a telephone interview."

So the next time you have an agent in your living room bragging about all their awards, ask them how much they cost and who wrote the submission and how honest are they really. Ask them if any of the judges looked at their boring online advertising and the  junk mail they are constantly throwing through people's letterboxes.

If you like us you do business with us and you tell other people about us. That is all we need. We don't need glitzy awards or nights on the town to know that we are good. People tell us and we are content with that.

Happy letting!

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